What is Gyaru Style?

Gyaru, a subculture of Japanese fashion, originated in the 1970s, when young Japanese women began adopting a more rebellious and glamorous style in contrast to traditional japanese fashion styles. This rebellion was a response to the societal expectations that were set upon women, particularly regarding feminine roles and appearances. 

The term "Gyaru" is derived from the English word "gal", meaning a young woman or girl, which reflects the term's roots in youth culture and its focus on femininity and individuality. The term's origins also shows the global influences that inspired the gyaru style.

By the 1990s, Gyaru fashion had gained significant popularity, fueled by popular magazines and media outlets that celebrated the style's boldness and freshness. Gyaru became synonymous with conspicuous consumption (purchasing products to show one's wealth and status) and a rejection of conservative values by embracing exaggerated features such as heavily tanned skin, dramatic makeup, and extravagant clothing.

Gyaru makeup is an important part of the gyaru style. It's characterized by bold and dramatic elements that aim to enhance femininity and create a youthful appearance.

• Eye makeup one of the most iconic features of gyaru makeup, typically involves large, doll-like eyes achieved through the application of false eyelashes, winged eyeliner, colored eye contacts, and shimmery colorful eyeshadow.
• Foundation that is tan is used to achieve a flawless bronzed complexion that rebels against the traditional beauty standard of a pale complexion.
• Contour, usually bright and defined, is used to accentuate the cheekbones and provides a bold look.
• Blush is applied liberally, usually in shades of pink or peach, to give a healthy, youthful glow.
• Lip color can vary from glossy pinks and pale whites, to bold reds, often finished with lip gloss for added shine. The contrasting combination of tan foundation and pale lips is very popular in the subculture.

Gyaru hair is characterized by its boldness, volume, and playful experimentation with color and texture. An iconic feature of gyaru hairstyles is the emphasis on large, voluminous curls that create a dramatic, doll-like effect. Achieving this look often involves using curling irons, rollers, or even wigs to achieve the desired bounce and fullness.

Many gyaru style enthusiasts incorporate highlights or vibrant colors—such as blonde, pastel pink, or bright blue—into their hair, adding to the overall colorful aesthetic. A popular trend is the use of temporary hair chalk or spray, allowing for bold color choices that can easily be changed for different occasions.

Moreover, accessories play a significant role in gyaru hairstyles; hair clips, ribbons, and decorative pins are often used to embellish styles, giving a whimsical touch that reflects the wearer’s personality.

Gyaru style clothing consists of vibrant and eclectic styles that perfectly embody the spirit of self-expression and individuality characteristic of the subculture. Central to the style are bold and playful pieces that often include

• Mini skirts
• Oversized patterned graphic tees
• Animal print tops
• Fluffy sweaters
• Colorful animal-print handbags
• Layered necklaces and bracelets
• Knee-high socks
• Tall, fluffy, chunky boots and colorful sneakers
• Oversized bows
• Statement belts
• Flashy jewelry

The use of bold colors and patterns, from pastel hues to eye-catching florals and animal prints, is important in creating a striking, head-turning look. The layering of garments is also a common technique, with combinations such as cute cardigans over frilly blouses or fitted jackets paired with loose-fitting skirts.

Clothing Brands

• Liz Lisa
• Cecil McBee
• MA*RS
• Fint
• Emoda
• Galaxxxy
• Bubbles
• Grimoire

Gyaru subcultures represent a rich tapestry of styles and identities within the broader gyaru fashion movement, each with its unique characteristics and cultural significance.

• Hime Gyaru emphasizes princess-like aesthetics, featuring elegant dresses, tiaras, and an overall ultra-feminine look.
• Ganguro : Characterized by its extreme tan, bleached hair, and colorful clothing, often featuring heavy makeup and distinctive accessories.
• Kogal is characterized by school uniform-inspired outfits, complete with short skirts, loose socks, and often a more youthful, carefree vibe.
• Yamanba embraces a more extreme aesthetic with tan skin, bright colors, exaggerated hairstyles, and bold makeup, drawing inspiration from the concept of mountain witches.
• B-kei : Focuses on a more laid-back and casual style, combining gyaru elements with everyday wear for a relaxed look.

Overall, the diversity within gyaru subcultures showcases the movement's adaptability and its ability to resonate with various lifestyles and personal identities, making it a vibrant part of Japanese street fashion.

1. Master the Makeup : Start by focusing on the Gyaru style's distinctive makeup style. Create large, expressive eyes with heavy eyeliner and false lashes. Use bronzer to achieve a sun-kissed complexion and opt for soft, light-colored lips to balance the look.

2. Transform Your Hair : Hair is a crucial element in Gyaru fashion. Choose voluminous curls or waves to add drama and femininity to your look. Consider using hair extensions or wigs for added length and volume. Accessorize with bows, headbands, or decorative clips to elevate your hairstyle.

3. Choose Playful Clothing : Embrace playful and eye-catching clothing choices that reflect Gyaru’s bold aesthetic. Opt for mini skirts, dresses with whimsical prints, or tops featuring ruffles and lace. Experiment with vibrant colors and patterns to express your unique style.

4. Accessorize with Confidence : Accessories are key to completing your Gyaru ensemble. Select oversized earrings, statement necklaces, and stackable bracelets to add personality and flair to your outfit. Don’t forget belts, hats, and bags to enhance your overall look.

6. Experiment and Have Fun : The essence of Gyaru fashion lies in experimentation and creativity. Don’t be afraid to mix and match different elements, try new makeup techniques, or explore unconventional styles. Let your outfit be a canvas for your creativity and self-expression.

Gyaru style fashion is more than just a style; it's a statement of empowerment and self-expression. Originating from a desire to challenge norms and embrace individuality, Gyaru continues to evolve and inspire new generations of fashion enthusiasts worldwide. Whether you're drawn to its extravagant makeup, playful clothing, or spirited accessories, Gyaru offers endless opportunities to explore and celebrate your unique sense of style. So dare to be bold, experiment freely, and let Gyaru fashion be your canvas for creativity!

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